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Ordering Promotional Bags: Lead Times
Cut costs and plan efficiently An emerging and increasingly conscious part of a company’s quarterly budget management is learning how to improve ways of cutting hidden extra costs and planning more...
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Bag Your Brand: Tap into your Brand Advocates
Brand advocates are those customers who are so impressed with your fabulous service and products that they will want to tell the world about your business. In a series of blogs, called ‘Bag Your...
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Bag Your Brand: Ten reasons why promotional bags can work for your brand.
A stylish, reusable bag is practical, handy and brings your brand alive. Here’s 10 reasons why you should Bag Your Brand: Generate Brand Exposure: An innovative way to get your brand into your target...
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The Power of Habit
I am reading (or rather listening, via Audible) a book called the The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg. I’d highly recommend it to anyone looking to understand...
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Promotional Tote Bags: Bag Your Brand
Promotional tote bags are the bag of choice for events, trade fairs and conferences. Why? Unlike other promotional items such as pens, key rings, mugs and calendars – a branded bag is highly visible...
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Choosing the right fabric for a promotional bag for life
You’ve decided to use a bag for life as part of your marketing campaign and considered timing and planning the creation of your bag for life . The next decision; what type of fabric should you choose?...
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Pardon! this Case Study: Brand identity and driving sales
Pardon! is a French prêt-a-porter brand on Reunion Island,(a French oversea department in the Indian Ocean). The brand is famous locally for it’s original advertising campaigns and it’s use of...
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Using QR Codes in Marketing Campaigns
QR codes are an effective marketing tool which have emerged from the smartphone revolution. Increasing numbers of consumers have the ability to scan QR codes with their smartphones, and as a result QR...
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Let’s get physical – promotional gifts win the race to attract customers
Consumers and business customers are continually bombarded with advertising messages. From TV and digital to print advertising and billboards, advertisers are always trying to attract your attention....
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What the font! Selecting the right font for your logo design.
Selecting the right font is crucial for any image or logo design as it conveys key information about your image and brand. Fonts can either make or break the logo design and alter the image/message you...
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Planning Ahead – The Key to Marketing Success!
Planning is key to running a successful marketing strategy. Sure, you can choose to implement your marketing campaigns on a last-minute, “let’s get this done” basis, but you will only ever have limited...
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Branded Bag for Life – The perfect promotional item for Summer
Spring is finally here and it won’t be long before Summer is in full swing. Longer, warmer days are round the corner and we’ll be coming out of hibernation and getting out & about to enjoy the...
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